Rather a lot is needed to come to terms with the various versions of Cohen’s Hallelujah and the Hallelujah effect that is the Hallelujah song on the internet — not at
all unlike the ads that seek to illustrate, in a sometimes unintentionally
humorous fashion: this is your brain on
drugs.
To this extent, the Hallelujah effect as a phenomenon is all about entrainment and addiction. Like drugs, the joke can be varied: this is your brain on YouTube, Facebook, Twitter.
To this extent, the Hallelujah effect as a phenomenon is all about entrainment and addiction. Like drugs, the joke can be varied: this is your brain on YouTube, Facebook, Twitter.
The 1998 movie, You’ve
Got Mail, written by the late Nora Ephron and starring Tom Hanks and documenting the
erotic subversion of the then AOL experience testifies in the interim to fair
irrelevance by contrast with the larger phenomenon (and profit margin) of
internet pornography or the even more comprehensive phenomenon of sexting but
also online dating, from hookups to marriage. Thus and although it might have
done so, Ephron’s film centered upon but was at the same time oblivious to the
stimulus effect of AOL’s famous acoustic notification for the dynamic of the
love story itself.